The Estonian Research Council recognized the video series Mõõdetud maailm (The Measured World), produced in collaboration between Metrosert and the Estonian national broadcast science portal Novaator, which won second prize in the national science popularization award competition in the category “Popularization of Science and Technology through Audiovisual and Electronic Media.”
The video series was completed in 2025 to mark the 150th anniversary of the Metre Convention and introduces how measurement science affects our everyday lives. Eleven short videos reveal the essence of metrology in an engaging way – how measurements ensure accuracy and reliability in all areas of life, from healthcare and technology to food and climate science.
‘This recognition is a great joy for the whole team and for everyone who helps to make science visible. The ‘Measured World’ series emerged from years of collaboration with Tallinn University’s One Minute Lectures project, where we learnt to convey scientific concepts in concise video formats,” said Airi Kaunissaare, Metrosert’s head of communications and marketing, who produced the video series.
“Thank you to the video team, Kristjan Madalve and Siim West, for their excellent cooperation, and to the editorial staff of ERR Novaator for their flexibility and support. Thank you to all the extraordinary performers who appeared in the video series. Projects like this can only come about through shared dedication and a belief that science deserves an exciting and clear format,” added Kaunissaare.
The “Measured World” series has been broadcast on ERR Novaator and is also available on the Metrosert website. The series was filmed by Kristjan Madalvee, with sound and lighting by Siim West. The scientific side of the project was supported by Metrosert board member Aigar Vaigu and head of the research and development division Mari Aru.
The videos are an inspiring resource for schools, teachers, and anyone interested in understanding how precise measurements shape the world around us.
The series can be viewed on ERR Novaator and the Metrosert website.
